PERI taps MAYO Communications for branding and media relations work

Headquartered in New Jersey, PERI is a global consulting and technology services company specializing in industry-specific solutions, strategic outsourcing and integration services

 Los Angeles , CA – PERI Software, based in New Jersey  announced   today it has retained MAYO Communications, an international Los Angeles based full service public relations agency for branding and media relations.

PERI is a global consulting and technology services company specializing in industry-specific solutions, strategic outsourcing and integration services. The company was founded in 1999, and has grown to morethan 700 employees worldwide. PERI has offices in San Jose and Los Angeles with offshore facilities in Chennai, India.

Sarav Periasamy, CEO & President, PERI

“MAYO Communications came highly recommended, and they are a good match  for our company needs,” said President & CEO Sarav Periasamy, PERI Software, at his downtown Los Angeles office.  “They have a niche in media relations,national media and social media experience. In coming to Los Angeles, there is no better firm to position our company nationally and in Southern California than MAYO.”


MAYO Communications has launched several successful high tech company campaigns over the last decade in the U.S., including Linux 6.0 operating software; IcChina.com; Webvision hosting and data center; PowWeb hosting, Los Angeles; C.I. Host, Dallas and SafeMedia Corporation, Boca Raton, FL.

 

Aida Mayo President

“The technology industry is on the rebound,” said President Aida Mayo, MAYO Communications. “There are so many new products and services that are coming so fast, that positioning and branding are top priorities for high-tech companies. The Technology industry is always looking for the next new thing and PERI Software as a global leader recognizes this critical moment.”


About MAYO Communications
MAYO, based in LA, with offices in New York, San Diego and Bern, Switzerland, specializes in high-tech, business, financial,entertainment, hospitality and lifestyle branding and publicity.


MAYO’s niche is media placement, branding and media training.Last year MAYO

Communications earned a record 250 million media impressionsand netted more than 2,000 national articles on the first day of the Hollywood Writers Guild of America (WGA) strike which resulted in 85 million media impressions over three months. 

Over the last decade MAYO has received first place awards for "Media Placement' (two years in a row), "Best Education campaigns," "Best Online Tactics," "Best Websites," and "Best External Communications," from Public Relations of America (PRSA) and International Association Business Communicators (IABC) and numerous awards from other communication industries. For more on MAYO visit http://www.MAYOCommunications.com.


About PERI


Since 1999, PERI has delivered technology-based business solutions to help organizations worldwide control costs and cultivate growth.Drawing on deep industry expertise and a portfolio of interrelated consulting, business process, application, and infrastructure services, PERI blend strategic design, proven technology, and timely
delivery  to create solutions that maximize returns on IT investments. And through collaborative, long-term relationships, we enable our customers to achieve and sustain measurable results.


For more about PERI visit: www.PERIsoftware.com

Entertainment media experts say social media is a must in branding celebrities

Publicists Learn “How To Do Social Media” at EPPS Workshop


By George S. Mc Quade III
West Coast Bureau Chief


EPPS-ICG Workshop
 

If you want to do social media you need to engage your target audience and treat them intelligently. That was the overriding message at a sold-out Entertainment Publicists Professional Society (EPPS) crowd at a media workshop on “How To Do Social Media.” It was sponsored by the International Cinematographers Union Local 600, Hollywood, CA.

“It is possible to measure ROI,” but according to Panelist Sally Falkow, Expansion Plus, “Campaigns take four to six weeks of research and strategy and can cost from several thousand dollars to millions. “We don’t go by retainer, but more by the project, because it really depends upon how much time is involved and how long your project runs,” she said.

Falkow was joined by a handful of social media experts, who offered tips and resources on “How To Do Social Media.”

“Movie fans and visitors love behind the scenes marketing of movies,” said Vice President Wayne Bennett of MOVIESET (www.movieset.com), which is based in Vancouver, B.C. The free membership site helps market movies via images, on-the-set interviews and constant blogging. 


Bennet, a 20 year TV and movie production veteran, uses his social media skills to assist television production and publicity departments.


“You have to type what’s going on behind the camera for fans all over the world,” Bennett explained. “It might be the director of photography on how he lit the shot, or in the case of Peter Jackson in King Kong, before Facebook, YouTube and Twitter; he was literally posting photos of prop guys, costume fittings with actors, on the scene location scouts activities and video blogs.   Jackson built this buzz that topped a million fans, who were already engaged in the process and the movie by the time he finished it for distribution.” 

 

The panel also briefly talked about Widgets, which can be placed on a site or blog, allowing interaction with the visitor without leaving the site. For example: the Red Cross might have a widget on a blog, where you can donate directly to Haiti earthquake victims.         

Panelists also recommended the funneling all your social media sites such as Facebook, Myspace, LinkedIn, Twitter on one portal such as www.tweetdeck.com, where you can organize your feeds and tweets.     

“Nonprofit organizations do not tell there story very well,” said President Larry Eason, DotOrgpower, Los Angeles.  The digital strategy and communications firm helps dot orgs harness the web and new media to achieve their goals. He works with cause leaders to expand their sense of what is possible Online. He claims to be an evangelist for the power of Online story-telling to move the public, donors and influentials. “You need to treat your audiences intelligently when telling your stories,” explained Eason.      

 

 

Eason pioneered the use of new media for the Public Interest Research Groups (PIRGs) starting a first-of-its-kind in-house media center, which was acquired by Virilion where he worked with cause and corporate clients such as eBay and Georgetown University.   

“You need to target your community groups, mobile interaction, action platforms, and set your goal,” said Mac McLean, Click Communications, North Hollywood, CA. “Before forming Click Communications in May, 2007, McLean handled theatrical promotions, worked at a national advertising agency and did publicity for major studios.   

Some panelists noted that 60 percent of the marketing campaigns are spent on social media strategy versus 40 percent on PR and Marketing. “It is one more layer of client management, but for a restaurant the goal is to get people in the door,” said Caroline Rustigian Bruderer, CEO of K-LINE 7 Co., Orange County.

While everyone thought the best way to market your film is social networking and the best marketing tool is Facebook with more than 400 million users other tactics surface. 

“Every movie or TV project has a core audience, and the Internet is the most strategic way to get to those people," explained MOVIESET's Bennett.  "This allows you to do the EPK and other advertising much later.  The concept is the new promotion, and the sooner you engage your audience the sooner they are going to grab onto it, and follow the different phases to the point where you get to your last news release or airing. There will be much more information that surfaces to the top of Google than there would be by putting out a short release over six weeks."   

 Entertainment companies and filmmakers are leveraging the power of social media by marketing their films to international audiences and building loyal audiences and communities around their work. Another tactic mentioned are RSS feeds, which in layman’s terms stands for real simple syndication or officially “rich site summary for delivering regularly changing web content.  All agreed that to increase web traffic PR pros need an RSS feed on their client's website or blog to whoever subscribes or wants the content.  

  MAYO PR - "We don't guarantee media, we just get it!"

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